The Bangor Daily News has unveiled its newest product for readers: Our Market, a guide to land, commercial and residential real estate. The 12-page supplement will run twice monthly in May, June, July and August, then once a month from September to April. The publication will reach more than 57,000 households in Bangor and the surrounding area, offering real estate listings and related stories.
Plans for the insert began in October with a real estate forum at the Bangor Daily News. Tom Caron, classified advertising manager, and Jeff Orcutt, real estate advertising sales representative, spearheaded the project. The forum included representatives from real estate agencies who provided ideas for the publication.
“This section is exciting because we tried to get feedback from the brokers and the agents and deliver something that they really wanted to take part in,” said Caron.
The full-color section will feature listings from area agents and brokerage firms, stories that pertain to the real estate market, a feature home on the front cover and an agent directory.
“We tried to customize this around real estate brokers’ needs,” Orcutt said. “We worked hard building up relationships with the real estate agencies in the area. That’s one of the reasons we feel this has been so successful.”
He expects the section to expand as it generates interest.
“We’re in the hopes that we’ll eventually have builders, professional landscapers, attorneys, lawyers, title companies and anything real estate related in here,” Orcutt said. “We will keep expanding as we go. Eventually, we will have a Real Estate Services Directory, like the Business Services Directory that runs in the classified ads.”
The stories will include all aspects of the real estate business.
“There could be stories and information about real estate transfers or design plans for new homes,” explained Caron. “It will be information that our readers could use on a regular basis.”
The information also will be posted at the BDN Web site: www.bangordailynews.com.
“Putting the entire section on the Web site gives us greater reach,” said Caron. “People who use our Web site are often relocating to the area and come to our site to look for a new job, and they’re looking for new homes. They use us as a resource.”
Mark Woodward, executive editor of the Bangor Daily News, expects readers to find a valuable resource in this new insert.
“There is a very high readership on anything we do on real estate,” Woodward said. “For most people, their largest single investment is their home,” he said. “They want to know how to maintain it, or give it curb appeal if they’re planning to sell it.”
Woodward expects that both advertisers and readers will find the insert useful.
“I believe this is going to be very well-received and the potential is there to expand it,” he added. “I think the real estate community recognizes the value of being out and being visible. This is something the consumer and advertisers are going to want to use to get their information out there.”
Communication between the Bangor Daily News and real estate firms has been key to the conception of this product. Area agencies expressed excitement about the insert.
“I am very enthusiastic about the new Our Market section being published in the Bangor Daily News. We are optimistic that this type of advertising will have a significant impact on the consumer by providing a refreshing new alternative to finding that dream home,” said Jason Fish, office manager of RE/MAX Advantage Realty Group.
Steve Winkler, president of the Bangor Board of Realtors, will be a contributor to each section. “My challenge is to put out information about the Realtor organization and provide articles of interest and information to the public that may be buying or selling homes,” he said.
Winkler said the full-color aspect of the insert makes it attractive not only to agents and brokers, but to readers as well. “The real estate community is really going to benefit because this is going to be a first-class publication. As a seller, if I have an ad in the paper with a company, it helps that it’s going to be full-color. That is going to generate a bit more attraction than a black-and-white photo,” he said.
Look for Our Market in the Bangor Daily News and The Weekly May 11 and 25. Agents and brokers interested in advertising in Our Market should call Jeff Orcutt at 990-8038.