PORTLAND – Blethen Maine Newspapers Inc. has announced that it has agreed to sell its direct marketing division, GGDirect, to a partnership formed by Bill Sweeney, the company’s president, and Ted Woodward, who joined GGDirect from L.L. Bean earlier this year.
GGDirect is a direct marketing company providing a broad array of services to clients seeking to integrate direct marketing into their communications plans. GGDirect, formerly Letterworks, was purchased by Guy Gannett Communications in 1995 as part of a strategy to become a broad-based communications company. When Guy Gannett sold its newspaper and online operations to Blethen Maine Newspapers, GGDirect was part of the acquisition.