ELLSWORTH — The Friendly Ice Cream Corp., a Wilbraham, Mass.-based company, opened a new restaurant here Monday.
“Friendly’s has retained the old-fashioned ice cream shop heritage and tradition our guests have come to expect from every Friendly’s visit,” said John Cyr, district manager for the new Ellsworth restaurant.
The restaurant, on High Street, is the company’s 10th in Maine, according to Maura Tobias, a Friendly’s spokeswoman. The Ellsworth restaurant will employ about 100 people in full- and part-time positions, said Tobias, who added that the restaurant now employs 85 people.
Friendly’s, founded in 1935, owns and operates more than 600 restaurants in 16 states. The company also franchises 36 restaurants nationwide. In the Northeast, Friendly’s manufactures a line of frozen desserts distributed through more than 5,000 supermarkets and other retail locations.